We go into each conceptual option to determine those which best fit the aims of each client and each action.

We allocate the best resources for each task; these being an identity update, a new packaging system or a mercandising strategy. We evaluate the strong and weak points os each design solution before the final assessment. Once the client agrees on the direction of the strategic design, creative development begins formally. We always encounter a project bearing in mind three fundamental variables: positioning, personality and permanence.